How to Better Your “Skkn”
Everything you need to know about Kim Kardashian’s new skincare brand.
Victoria Whitcomb | Beauty Editor
Last year, Kardashian made the critical decision to shut down her popular cosmetics line “KKW Beauty”, she boldly made a return to the beauty world by launching yet another new collection for her brand.
For her new line, she collaborated with estheticians and dermatologists to create products that ensure the utmost benefits for all skin types. Kardashian has previously struggled with psoriasis, a skin condition that causes itchy, scaly patches on the skin. Her condition has caused her to be extremely insecure about her skin. Although it took some time for her to feel comfortable talking about her condition on social media, it ultimately inspired her to create products she knew could help others.
Not only does this skincare line provide “science-backed formulas” that aid to activate the inner potential of one’s skin, but it also veers from the overpowering trends of excess contour and baking to focusing on renewing the beauty of consumers’ skins.
Kardashian also thoughtfully designed her products to be reusable. Customers can buy refills for each product at a reduced price, helping the environment and our wallets. These products meet the “clean” standards from companies such as Ulta Beauty and Sephora, meaning they are vegan, cruelty-free and do not use products that are harmful to human health.
On June 21 at 9 a.m., all nine products were launched, at prices ranging from $37 to $95. According to a Fashionista article, this line accommodates “all skin types, tones and textures at every stage of maturity.”
So, what products are in the new line?
A gentle foaming cleanser that helps to purify and condition the skin. This product was created to gently dissolve makeup along with water-resistant products and has been clinically proven to remove 84% of pollutants from the skin.
An acidic and enzymatic toner renews the skin along with plumping and micro-exfoliating it. After cleansing the skin, this toner helps reduce the appearance of pores and enhances radiance.
This mechanical and enzymatic exfoliant is a scrub that helps the skin feel smooth and soft. The formula works to remove dead epidermal cells to leave the skin looking fresh and renewed.
The multi-molecular serum delivers 72-hour moisture and helps reduce the appearance of fine lines.
This serum features a high dose of vitamin C8 that slows down the appearance of aging while creating a healthy-looking glow.
Enriched with postbiotics to help the skin have an overall youthful and healthy complexion, this cream aids in firming and toning.
A gentle peptide cream that perseveres elasticity and reduces puffiness while also illuminating the eye’s natural contour.
These drops even out the skin’s complexion and immediately promotes radiance.
This works as a recovery treatment to revitalize the skin overnight, leaving skin hydrated and glowing by morning.
Susan Yara, a lifestyle and beauty expert and founder of YouTube channels, “Mixed Makeup” and “FAM: For All Mothers”, gave the overall line a positive review. Her only complaints included the exfoliator giving her too much of a “scrubby” feeling and the price tag.
“You know I don’t think skincare should cost that much,” explains Yara. “There’s nothing in any of these products that make it worth that price but it may be worth it to you, so I think it’s very personal.”
It’s time to say goodbye to the KKW nude lipstick and liner and lean into clean “SKKN” care.
Victoria Whitcomb serves as our Beauty Editor. She is an upcoming Junior studying news media with a minor in communication studies. This is her second year with Alice, she previously contributed to the writing department. She hopes to continue writing as her career path.