Beauty Gurus to Subscribe to

Jan 31, 2016 | Beauty

By Delilah Marshall
With many YouTube beauty gurus sharing tutorials and hacks online these days, nailing the perfect everyday face is easier than ever. Through shopping hauls and lessons on the latest trends, these gals have taught us what vlogging is all about, and we are forever grateful.

Michelle Phan

One of the most well-known beauty guru’s on YouTube, Phan’s collaborated with Loreal Cosmetics, launched her own makeup line called EM, and she’s even started a makeup subscription company called Ipsy. Since 2007, her channel has grown exponentially and now houses hundreds of videos. From special occasion makeup looks to DIY ideas and motivational videos, her channel is perfect for any college girl looking to get creative with her look.

Vicky Logan

If you love wigs, makeup and girl talk, then you already love Vicky Logan. From hair style experimentation to makeup for problematic skin, Logan’s videos are as detailed and diverse as her many looks. Logan’s videos make you feel like you’re talking to your best friend – if your best friend was a super stylish makeup goddess. She offers advice on friendship, love and personal issues, all while teaching you a thing or two about how to care for your skin and look hot on the daily.


ItsMyRayeRaye is the definition of the phrase “Eyebrows on fleek.”  With her big curly hair, thick eyebrows, and fierce personality, she has her thousands of subscribers hanging on her every word. From lip swatches to guides on how to recreate celebrity looks, her channel brings it all in. The best thing about ItsMyRayeRaye’s channel? Most of the makeup she uses to achieve her high-end looks are budget-friendly and can be found at your local drug store.

Carli Bybel

Creator of “The Beauty Bybel,” Carli Bybel (and her beautiful lashes) has become a YouTube star with over three million subscribers. On her channel you can find anything from fitness videos to beauty hauls and motivational videos. She’s even collaborated with BH cosmetics to create her own makeup palette.


For those who revel in the glory of a scoring great deals and then sharing with friends, Zoella’s channel full of haul videos is the perfect beauty fix. The UK YouTuber turned author (Girl Online), gained over a million subscribers with her haul videos, how-to hair looks, look books and v-logs. We love her for her charm and bubbly personality that make all her tips seem easy and totally doable.

Patricia Bright

This witty and stylish Nigerian blogger from the UK shares some of the best look books, skin care routines, and girl problem chit chat videos we’ver ever seen. Her style is chic, sophisticated and casual. Her style and makeup are ultra natural, but she’s not afraid to dress up in bright colors and funky accessories either.