The Curly Hair Effect

By Annalyn Justice

The curly hair effect–what is it and why does it matter? The curly hair effect, or as TikTok has coined it “Hair Theory,” is basically just the idea that when a female character falls in love in a movie, TV show, book, etc. her hair returns to its natural curly state. She is typically portrayed as happier and freer after this transition takes place. This happens to represent, not only, the character’s change in personality, goals or desires, but also to illustrate that the woman feels more comfortable in her own skin. Her curly hair, which is presumably natural and healthy, is a representation of a healthy relationship and a partner who supports and encourages her.  

The most spoken about example is in “How To Lose A Guy In 10 Days” where Andie Anderson (Kate Hudson), the female protagonist, falls in love with Benjamin Barry (Matthew McConaughey), and her previously well kept, straight, blonde hair suddenly becomes curly. However, there are tons of other examples of this happening in popular media. In “Friends,” Monica’s hair gets curlier after she and Chandler start dating and especially after they get married; in the episode “The One in Barbados: Part 1,” Monica’s hair is wildly curly and while Chandler pokes fun at it, it is clear he still finds her beautiful. In the “Harry Potter” series Ginny Weasley’s hair starts as completely straight and throughout the movies (especially in the later half when her relationship with Harry develops) her hair becomes wavier, and she embraces her natural texture more.  

So, why is this important? In popular media, a woman’s hair becoming curly signifies security, personal growth and the finding of true love, all of which are tied to a man. So maybe you are the chronically single friend in a friend group of practically married people, or a girl who is basking in the joy of being single. To celebrate all the love in February, take some time to fall in love with yourself. Wear your hair naturally and find security, personal achievement and growth not with a partner, but with the only person who will stick with you through thick and thin no matter what: yourself.